Creative Macros

Macros are available within the Creative's Target URL and CAG fields (e.g. headline, description, etc).

Target URLs

An example of using macros within the creative target URL:

http://tracking.com?aff_click_id={{adverseClickId}}&adv_sub={{adId}}

When the Creative is rendered, the {{adverseClickId}} and {{adId}} macros will be replaced with the value of the Adverse Click ID. For example:

http://tracking.com?aff_click_id=cjrlxwohg0000q9pppznx9q1v&adv_sub=abcdef

Note: The url will actually become http://tracking.com?aff_click_id=cjrlxwohg0000q9pppznx9q1v&adv_sub=abcdef&adverseClickId=cjrlxwohg0000q9pppznx9q1v because adverseClickId={{adverseClickId}} is always appended to the target URL

CAG Fields

Here's an example of adding geo information to a Creative that is using a CAG with a "headline" field:

Headline:

Check out the best deals for lion tamers in {{geoCity}}, {{geoState}}!

This depending on the visitor's location this will become something like:

Check out the best deals for lion tamers in Los Angeles, CA!

Available Macros

Available macros for the creative target URL and CAG fields:

  • Any provided criteria (provided via data-* attributes, lincx-* & adverse-* url query paramaters, or the window.adverse() JavaScript method -- see documentation on passing criteria for more information)
  • Key/values placed on the ad itself (when editing an ad entity)
  • Platform provided values:
    • geoState - "CA"
    • geoCity - "Los Angeles"
    • geoCountry - "US"
    • geoRegion - "CA"
    • geoPostal - "90068"
    • scoreKey* - zone score key from the client script data atttribute data-score-key="rich"
    • timestamp* - visitor local timestamp, example 2019-02-01T15:00:33+03:00
    • utcHour* - for example 12
    • visitorHour* - for example 15
    • zoneId* - unique zone identificator
    • adId* - unique ad identificator
  • Not available for CAG Fields
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